Angelia Shay: A force in financial services

Angelia (Angie) Shay, CLU, ChFC, RICP, LUTCF, is a force within the financial services industry. As an Adviser with Eagle Strategies LLC, Shay has more than 25 years of experience in the industry. She is the founder and president of THE PATH Financial Strategies LLC (formerly The Fritter Group) in Glen Allen, Va., which provides holistic insurance and financial services for pre-retirees, retirees, and business owners.

Shay earned the Agent of the Year award from New York Life, Richmond General Office, in 2005 and 2007, making her the first woman in the Richmond General Office of New York Life to receive this award. She was national president of Women in Insurance and Financial Services (WIFS) from 2013 to 2014 and remains active with the group. Shay is also a Million Dollar Round Table (MDRT) Life and Qualifying Member (2011-2015) and received an invitation to ring the New York Stock Exchange Bell in 2011, which she considers an international symbol of lifetime achievement.

Shay recently took the time to respond to the following questions for this week’s Women’s Insurance Network Producer Profile feature.


You started THE PATH Financial Strategies? What’s behind the name?

Its name represents a desire to get people on the PATH that they desire and keep them on it.


What aspect of financial advising do you focus on most? Which do you enjoy most?

We work with pre-retirees and retirees as well as small business owners. I enjoy creating strategies for the clients and seeing them live with joy and peace during their sweet spot of retirement. As they age and their lives begin to change with less mobility, more doctors’ visits and less independence, we play an encouraging role in their lives because of the protection products we have placed. When the “if” shows up, we run in to help in meaningful ways.


You’ve done a great amount of public speaking during your career. What is the one topic you think women in this industry should be talking about right now, and why?

Remaining relevant in their clients’ lives.

Assets don’t fix everything. Clients are living as long in retirement as when they worked. They face the same obstacles they faced in their working years, but with different potential causes. In light of that, as advisors, we must be strong enough to speak about the realities that they face and the market’s inability to “protect” them. The perfect plan does not exist. Plans that consider the clients’ exposure to risk, as well as how the assets might perform, must be done collectively. If you as an advisor are more accomplished with assets than with risk management, I recommend teaming with someone that represents reputable companies and truly create holistic work. Or vice versa.


What books would you recommend for women in this industry?

Wendy Ellin’s “Enough is Enough, Get Control of Your Stuff!” or “Staff to Last!” by Lauren Farasati. I also love leadership books, so anything by John C. Maxwell.


Are you involved in any philanthropic activities?

I am very involved with my church, Fairmount Christian Church. I host a bible study in my home and serve as a leader in the youth group with 11th and 12th grade girls.

Once my daughter leaves the home, my heart is led toward the issue of addiction. I will probably search for an organization and work locally to help women fighting that battle. I am also serving now to help the local Alzheimer’s Association in Richmond.


Do you feel insurance and financial services is a great career opportunity for women just starting out? If so, why?

It could be perfect for women if they enter it with the proper expectations. Speaking purely about the financial adviser side of the business, you must understand that you are “starting your own business” and that requires a lot of hours and determination.

The act of what we do all day is perfect for women. It is, however, not easy. Most people will need us to hold their hands and walk them to implementation. Without implementation, we have not truly helped in a meaningful way. We also must remember we are not a charity. We are running a business and that requires processes that you stick to that save you from yourself. My heart desires to help everyone, my processes keep me from investing too much time with clients who are not going to be able or willing to pay me. If I spend too much time in those lanes, I will miss helping people who truly want solutions.

Editor’s Note: If you or someone you know has an inspiring story to tell, please reach out to And as always, we welcome your comments below.

Emily Holbrook is a former Editor in Chief of National Underwriter Life & Health and Retirement Advisor magazine. She has covered the financial, risk management and insurance industries for more than a decade, with her work appearing in Risk Management, National Law Review and Huffington Post. Emily graduated with dual degrees in Finance and English and worked in the financial industry as a fixed income trading administrator and analyst before becoming a full-time writer and editor. Emily now owns her own writing, editing and content strategy company, Red Label Writing. She can be reached at or on LinkedIn.



  1. I agree with the statement that the perfect plan does not exist. Some people believe that if you save enough everything will work out when you retire, but that is not how life works.

  2. I really like how Angelia Shay provides positive but at the same time realistic goals. You will not become a millionaire overnight (unless you win the lottery) but with hard work, you can have a successful agency.

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