Promise Plus: A Rare Rider for Women

The American Cancer Society (ACS) reports breast cancer is the most common cancer in American women, after skin cancer. Breast cancer is also the second leading cancer cause of death for women. In 2017, the ACS estimates 252,710 new cases of invasive breast cancer will be diagnosed in women.

Cervical cancer is also a common cancer for women. The ACS estimates approximately 12, 820 new cases of invasive cervical cancer will be diagnosed in 2017. And ovarian cancer ranks fifth in cancer deaths among women.

“These are the issues that inspired the launch of Promise Plus,” said Cynthia Tidwell, president and CEO of Royal Neighbors. “By launching this rider, Royal Neighbors has the opportunity to have a considerable impact on the lives of our members as well as their families. If a woman has a strong family history of female cancers, Promise Plus can help manage the stress factor.”

Promise Plus is a rider designed to waive premium payments in the event of a diagnosis of three specific types of cancer — ones that predominantly inflict women. The product, engineered by Royal Neighbors of America, was brought about because the organization, one of the nation’s largest women-led life insurers, was looking for yet another way to enhance the quality of life for women and those they care about.

Here’s how it works: If a policyholder age 59 or younger is diagnosed with Stage II or greater breast, cervical or ovarian cancer, Royal Neighbors will waive life insurance premium payments for two years. The benefits kick into effect again should another type of covered cancer be diagnosed.

The product was rolled out in February 2015 with budget-friendly rates. For example, a 35-year-old female with standard, non-tobacco underwriting would pay $0.76 per month on $100,000 in whole life coverage.

Currently, no other insurer in the U. S. offers a rider that waives premiums for women with breast, cervical, and ovarian cancer.

“With our history, experience, and multi-faceted research of the women’s market, designing this rider was a natural fit for us,” said Tidwell. “Women tend to think first of their family and friends before thinking of themselves. And, if they become ill, that scenario will most likely remain the same.”

Tidwell herself has seen several women diagnosed with breast, cervical, or ovarian cancer. “Many of these women are friends and co-workers, and others are family members of people I care about,” said Tidwell. “But I’m not alone. Most of us have been affected in some way by cancer and it is difficult, even when the end result comes out well.”

Launching Promise Plus falls right into the wheelhouse for Royal Neighbors. For more than a century, the insurer’s mission has been to empower women, whether it was earning the right to vote in the past or supporting the fight against female cancers in the present.

“Royal Neighbors understands women and we know what is important to them,” said Tidwell. “Because empowerment comes in many forms, we felt it was our responsibility to offer a product that will truly help women when they potentially need it the most.

“The development of Promise Plus is one of the reasons I do what I do. Empowering women to take charge of their lives and be the best they can be has long been a passion of mine. Promise Plus demonstrates our commitment to supporting women and their families that has been the hallmark of Royal Neighbors since 1895.”

Form Series 2084

Promise Plus is available as a rider on the term, whole and universal life products. Certificate and riders are not available in all states. Contractual provisions and limitations may vary by state. Subject to underwriting requirements. Promise Plus is not health insurance.


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